Faith-Based Housing Initiative

The goal of the Faith-Based Housing Initiative is to strengthen community bonds by guiding faith-based communities to build beautiful, dignified housing in their neighborhoods. They work to empower communities of faith to execute their visions.

The challenge was to create a cohesive brand look that imbued the sense of peace that is gained by participating in this initiative. Faith leaders who want to transform unused land that they own into housing can participate in this four-part series and gain a deeper understanding of what is possible on their land.

The colors were selected to be uplifting yet peaceful with the pop of bright mango to serve as a beacon of hope for this work. The typefaces were chosen for their legibility and storytelling ability. Explore more below.