2024
CITYBUILDER
BRAND IDENTITY DESIGN · TEMPLATES · SUBSTACK
The team at CITYBUILDER wanted a unique brand that felt grounded, architectural yet a bit whimsical. The organization hosts a series of events and wanted their brand to be neutral while also maintaining some personality.
The solution was to combine a geometric font as the logotype that had gravitas and held its own while using secondary typography that was unique and gave the team some room to play. The use of very rigid, structural type was referential to the structured nature of the urban grid. The logotype and color palette fused the rectilinear nature of urban patterns with a light airy illustration style and secondary typeface.
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CITYBUILDER curates articles and hosts them via Substack. We went in and updated their brand look and feel to elevate the brand recognition.
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They also host events like book clubs and needed templates for their social media. We pulled open-source illustrations and recolored them.
