APUS Commencement
EVENT BRANDING · ASSISTANT CREATIVE DIRECTION · WAYFINDING
Client
Happily / American Public University System
Year
2025
The Brief
The American Public University System sought a full team to support their Commencement for 2025. The Happily Team brought together a team of producers, designers, creative directors, a/v, set designers, and more to bring this vision to life. Our team supported the creative direction team and worked directly with the set designers to ensure every detail was buttoned up. We also worked to develop a cohesive wayfinding system that can be replicated in future years to create cohesion.
The Process
To create an immersive experience in the hallway for the line-up, we wrapped the columns with branded elements to serve as backdrops for photos.