Illinois Green Alliance
2024-2026
My work with Illinois Green Alliance began with a focused need: translating complex information into clear, engaging presentation boards for a conference. From there, the partnership expanded across social media, educational resources, reports, and internal templates.
Each project required a different level of communication, from helping conference attendees understand key ideas at a glance to equipping building managers and developers with practical information about electrification. Across every format, the goal remained consistent: make technical and impact-driven content easier to understand, navigate, and share.
Over time, this work developed into a flexible visual communications system that could support Illinois Green Alliance across multiple audiences and platforms. The resulting materials balance clarity and accessibility with a cohesive visual identity, giving the organization practical tools to communicate its work throughout the year.
(01) 2025 Annual Report
In partnership with Matt Watson, the Illinois Green Alliance, we translated a plain word document into an engaging annual report with high-resolution, informative photography along with clear, concise text.
(02) Women in Green Building Leadership Conference
For the Women in Green Building Leadership Conference, we designed a brand system that included typography, graphic elements, patterns, and a color system that allowed them to keep a cohesive brand identity throughout the entirety of the event.
(03) Building Energy Hub Guides + Boards
For the subbrand, the Building Energy Hub, we developed a series of reports and boards that allowed them to more effectively communicate their value to their audience.
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The Illinois Green Alliance had a series of resource guides that they shared with their membership. We designed a legible, adaptable template for them to use year after year.
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For a conference the IGA was hosting, they needed informational presentation boards to communicate quickly what they do for their membership.
