The Fernweh Guided Expeditions invites adventure lovers to join them on trips to beautiful places across America. Their goal is to bring people closer to the land, their community, and themselves. The brand identity draws from the position of humility to the places we go and the people we meet. The use of curved edges, stamp type, and bold letters brings a friendly feel to this brand direction. This presentation outlines the overall direction, brand inspiration, personas, and web design suggestions.

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