BRAND IDENTITY FOR:

citybuilder

The proposal for the brand identity directions takes into consideration a desire to keep a bold, highly legible logotype while elevating the look and feel of the brand to make it more unique.

Each persona embodies a specific aspect or reference in urban design and building as well as storytelling overall. The goal of each was to fuse the design of cities with the tagline “citizens build cities” and amplify that through illustrations and social media posts.

The social posts use the information provided on the substack to reference event types as we imagine that being a majority of the posts.